The media can best be described as trying find a story in a dark room. Though their abilities to sniff out a story are very acute, they seldom if ever know who has contacted whom about the story they are looking to write until they see it in the news world. The Media Pressbox is an information source that allows members of the media to see which news service is looking at which stocks in the IPO and Secondary markets. Only publications are mentioned, not the reporter, along with the subject matter and the date and time of contact. The section also has a search feature to simplify finding out information. This section is free for bona-fide members of the press. IPOfn will be the sole entity to make that determination.